I think SMB'ers need to jump on the social media bandwagon now! It makes way too much sense, it fits the mold...
...its intimate, personal, engaging which is exactly what SMB'ers claim is the advantage of doing business with them in the first place.
Social media stands for the same principles small businesses are built. Partnerships that work together to solve business issues instead of holding each other hostage with contracts and price wars.
The social media boom points to the need for human connection on a level that is different from previous generations. The SMB'ers have always had the advantage of personal service, access to personal cell phones and the ability to collaborate without calling it "consulting". Social media is another dynamic for the SMB's to build trust and cultivate relationships.
The mighty Fortune 100 can no longer confiscate the brightest and best talent for their own gains, the talent is everywhere. There is expertise in any field you choose to follow. Trying doing a twitter search on your industry or hop on Linked In and source a group.
Already nimble and quick, the SMB's can now extend personal service across regions, states and countries. Combine that with having access to the same talent and information as the big boys and the world might start to look differently.
Yes, the deep pockets of the Enterprise will always drive economies of scale, but now more than ever, social media is rich with information and talented people who want to cultivate a relationship.
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